CRM for B2B Industries

Tour de Force CRM is an ideal solution for organizations operating in B2B (business-to-business) industries. While Tour de Force CRM was initially developed for the Distribution industry, it has been adopted by many other industries such as Manufacturing, Construction, Furniture Dealers, and various other B2B verticals.

Tour de Force CRM was created for the sales person, with a heavy focus on sales force automation, so that he or she could do their job more efficiently and more effectively in order to close more sales. Tour de Force CRM was built upon the philosophy that, in order to be successful in sales, one must always have a defined next action step. This emphasis on proactive selling allows sales people to stay on task, deliver on expectations, and keep sales in motion.

The architecture of Tour de Force CRM was built around the way a B2B organization conducts business. Whereas B2C (business-to-consumer) companies are selling to an individual, B2B organizations are selling to other companies. Tour de Force CRM was designed to address this distinction as it is an Account-Centric CRM, with an Account or company as the core building block of the system. While activities and communication can still be tracked on an individual level with a Contact, all information is ultimately tied to the parent Account. This allows an organization to view the whole of the activities and communication with the company whose business they are trying to gain.