Gap Analysis in Tour de Force CRM allows an organization to review their customer’s purchase history and easily identify where there are gaps or opportunities for additional sales.
Tour de Force CRM integrates to an organization’s ERP system, automatically importing the sales data used in a Gap Analysis report. Using this capability, it’s easy to run reports such as “all customers who have purchased product A & B in the last 18 months, but not product C” or “all customers in the Northeast Territory who have spent $10,000 on product A in the last 2 years, but $0 on product A in the last 6 months”.
Be Efficient
- Gap Analysis reports are easy to create and save for future use.
Be Effective
- Identify where you’re missing out on sales with your existing customers in order to increase sales and profits.
- Gap Analysis reports can be used to create targeted email or direct mail marketing campaigns to generate sales and close the gaps.