The Mailer Module in Tour de Force CRM gives users the ability to easily and efficiently create direct mail or email campaigns. An Email Mail Campaign can be created for marketing, relationship building, product updates, or any other reason that an organization may have to communicate with their customers, prospects, vendors, or suppliers.
Using the Mailer Module in Tour de Force, a user can create a filtered list of recipients based on any field found within the Account or the Contact. When used in conjunction with the Gap Analysis feature of Tour de Force, an organization can create highly targeted email marketing campaigns based on a customer’s sales history.
The Draft Editor feature of Tour de Force gives an organization added capabilities when it comes to managing their email marketing. Using the Draft Editor, an organization can load both .html and plain text emails, and can store frequently used templates that can be conveniently accessed and used by any Tour de Force user. Emails can be created to contain bookmarks, which will insert the values from any user-defined field found on the Account or Contact record.
CRM with Email Marketing
Be Efficient
- Create custom Email Marketing Campaigns with the use of extensive filtering capabilities that allow you filter on any field found in an Account or Contact.
- Generate personalized emails, even in bulk email campaigns, through the use of bookmarking features found in the Draft Editor.
Be Effective
- Increase sales using Gap Analysis to create specialized Email Marketing Campaigns to existing customers based on their sales history.
- Monitor and track the results of Email Marketing Campaigns.
- Standardize communications between your employees and your customers through the use of email templates.
- Manage Opt-Out, Opt-In, or Do Not Send lists.