1. Connecting Islands of Data
The first goal of Tour de Force CRM is to connect the islands of data that most organizations have. As companies attempt to implement various sales strategies, they often chase after more and more technologies that they hope will help them better manage their data. The results are islands of data, each separate and unable to communicate with each other. This segmentation of data drives an organization to be inefficient and results in poor communication.
Eliminating these islands of data completely will never happen, as long as new software and data technologies are developed and implemented. The key to success, and an essential CRM goal, is to connect these islands of data so that information is never stranded in a place where any given sales person, customer service representative, or manager is unable to easily access it.
Tour de Force CRM is the conduit that connects your islands of data. It eliminates the need for individual sales people to maintain their own data in various databases and spreadsheets and instead places that data in one centrally located database that is accessible by all users. It connects the data in your contact database, in Microsoft Outlook, and the sales and customer data from your ERP system. Tour de Force CRM also greatly increases the visibility of information that is currently buried within your ERP system, allowing managers to measure performance on demand.
2. Creating a 360° view of every customer
The second goal of Tour de Force CRM is to ensure that the customer is at the core of the customer relationship management strategy. In business, building quality relationships with your customers and prospects is heavily dependent on managing and delivering on expectations. This means not only managing the expectations that you set, but managing the expectations that any other person at your company may have set with the customer.
Tour de Force CRM provides an organization with a true 360° view of every customer, giving you the tools to ensure all expectations are managed and delivered on, which in turn increases customer retention and satisfaction. In Tour de Force, all actions or activities that have taken place or are scheduled to take place between your company and a customer or prospect are easily accessible in one centralized location, including Activities, Appointments, Contracts, Email communication, Opportunities, Quotes, Sales History, Sales Pipelines, Support Tickets, Tasks, and Open and Closed orders.
3. Driving an efficient, effective sales team
Connecting the islands of data that exist in your organization and providing a 360° view of every customer both contribute to achieving the third CRM goal, which is to drive an efficient, effective sales team.
Tour de Force CRM was designed to provide value to sales management and individual sales representatives. Sales Management can easily set and track sales goals, track key performance metrics, and perform advanced sales reporting. Sales people have access to an application that gives them the tools to maximize their productivity, allowing them to focus on creating maximum value with their prospects and customers instead of having to focus on administrative tasks.