5 Common Mistakes that lead to CRM Failure:
- 1. Failing to provide immediate value to the sales force.
- 2. Not identifying all of the business processes that impact customer relationships.
- 3. Not setting clear goals to accomplish or defining metrics for success.
- 4. Letting IT take the lead on the CRM project.
- 5. Failing to build a customer data integration strategy.
A large percent of CRM projects fail each year, leading people to believe that success in a Customer Relationship Management and Sales Force Automation implementation is unattainable. At Tour de Force CRM, we have a 98% customer retention rate, proving that success is attainable.
A successful CRM implementation can generate substantial returns. Payback within months and Return on Investment (ROI) of more than 100% is by no means impossible. This cannot be accomplished, however, in an implementation that focuses on a set of generic best practices, or with a system that cannot be configured to match your specific business processes.