What is SFA?

The definition of SFA is Sales Force Automation.

Sales Force Automation is the process of maximizing the efficiency of the repeatable processes a sales person performs.  This is achieved through the use of software to automate and streamline business tasks, including Account Management, Contact Management, Opportunity Management, Sales Funnel or Sales Pipeline Management, Sales Activity Management, Sales Forecasting Analysis, and Sales Team Performance Evaluation.

What does Sales Force Automation have to do with CRM?

Sales Force Automation is often used interchangeably with CRM; however, CRM does not necessarily imply Sales Force Automation or the automation of sales tasks.

Whereas CRM is the strategy used to manage the relationships you have with your customers, SFA is the strategy used to drive efficiencies in your sales processes.

Sales Force Automation is a critical part of the Tour de Force CRM application, and is an integral component which drives high levels of ROI on your CRM investment.