The definition of CRM is Customer Relationship Management.
CRM most frequently refers to a software product that helps an organization manage their customer database.
Tour de Force CRM is more than just a contact management software system, and as such we have our own definition of CRM. The Tour de Force CRM definition of CRM / Customer Relationship Management is the strategy that an organization uses to define how they will manage the life cycle of a customer relationship.
When an organization begins exploring the questions of What is CRM?, or Why do I need a CRM system?, the more appropriate question to ask is Where are the gaps in how I’m currently managing my customer relationships?. As part of the implementation of Tour de Force CRM, we work with you to identify these gaps and to create the strategy that defines how you manage your customer relationships, and we give you the tools to manage that strategy.