CRM for Marketing

Tour de Force CRM provides your Marketing Team with the powerful tools that they need to deliver effective marketing campaigns and events.

Benefits of Tour de Force CRM for Marketing

• Easily create targeted direct mail or email campaigns.

Tour de Force CRM has extensive filtering capabilities, which can be utilized by your Marketing Team to create and maintain mailings to finely tuned groups of Prospects or Customers. The Draft Editor feature in Tour de Force CRM also allows your Marketing Team to create email drafts that can be easily used by other Tour de Force CRM users.

• Easily create direct mail or email campaigns based on actual sales data from your ERP system.

The Gap Analysis feature of Tour de Force CRM gives your Marketing Team the capability to create and maintain direct mail or email campaigns based on your customers actual sales data.  For example, Marketing can create an email campaign targeting all customer’s who have spent over $500 on Product Group A but less than $100 on Product Group B, or customers who haven’t purchased anything in the last 6 months.

• Efficiently and effectively track leads and convert them to sales.

Lead management capabilities in Tour de Force CRM allow your Marketing Team to quickly assign follow-up tasks to the sales team for new and existing leads, and to track the long term success and conversions of those leads.